Colours are powerful marketing tools, they affect mood, and boost productivity. But which colour scheme is right for you and how do you choose?
Each colour affects us differently. Red affects the body, blue stimulates the mind, yellow influences emotions and self-confidence, and green ties it all together by nurturing a balance between mind, body and emotions.
Intensity matters too. Bolder, brighter colours will stimulate, while colour with low saturation will soothe.
So which colour scheme should you go for? What is the perfect shade for corporate or creative businesses? Well, don't hate us, but... it depends.
Widely recognised as the colour of productivity, blue helps employees focus on the task at hand. Most often used in offices where mind work prevails, blue is an excellent base to begin with, as long as you spice it up with warmer, accent tones in strategic places.
Yellow is the most optimistic colour. It helps stimulate creativity and can often be found in a designer's office. Because of its bright tones, however, it tends to strain the eyes and cause fatigue and frustration if used throughout your office. For this reason, it is preferable to use yellow and orange as accent colours on walls.
If you are in the building industry, or any industry that involves physical activities, red is your colour because it stimulates physical strength. Incidentally, red is also known to encourages appetite so why not integrate it in the breakout and kitchen area of your office?
Just like yellow tones, red is best used with moderation because it can over-stimulate employees, increase brain wave activities and heart rate, as suggested in a study by The University of Texas.
Where other colour associations can often be dependent on personal experiences, cultural differences, upbringing, etc., green as a synonym of nature seems to result in unanimity.
According to a study by The University of British Columbia, blues and greens have a soothing effect that helps reduce eye strain for employees who use computers. Green is therefore great for those who work long hours and, if you're feeling forward-thinking and adventurous, you can also take it one step further by going green and installing living walls in the workplace.
Whites, greys and blacks can act as buffers to help tone down or liven up certain areas of your workplace. As usual, the key is balance. Embrace those contrasts and use accent walls to highlight a semi-private meeting area or transition from the reception area to the desk area.
As it turns out, the perfect colour scheme is a combination of colours.