The office reception is the first space potential tenants will discover when they visit your space. If you want to make a good first impression (hint: you should), there are several ways to make the reception area as attractive and leasable as possible.
Here are six ways you can improve, thus make your office reception more leasable.
1. Know your audience
Online lending & investing platform Lendinvest's London office, by Oktra.
In order to hold your tenant’s attention, it is always useful to know your audience. To put it differently: what kind of tenant are you building for? Are you looking to attract a big tech company or targeting a creative start-up? Why would a traditional law firm or financial institution like the space you’re offering?
Having your dream end user in mind will help you stay focused: nobody likes undecided landlords and if your office reception seems to be on the fence, chances are your prospective tenant will be too. It might be tempting to appeal to a broader audience but, just like employers like to read a tailored cover letter, tenants like to see build-outs that have been designed with them in mind.
So now, you have done your research, you have established what is in high demand and you have settled on your dream tenant. How will you capture their interest and convince them that you care? How will you set the tone?
2. Think neutral colours
Many studies have shown that colour impacts our mood. Although it can be useful to know that reds increase energy levels and yellows encourage productivity, the majority of prospective tenants will prefer a more neutral office reception, one they can personalise themselves. Go for neutral, versatile tones like blues, greys and whites: those will complement just about every company’s brand colours.
3. Don’t forget the flooring
Award winning global digital agency OMD's reception area, by Trifle Creative. Credit: Rob Wilson.
A high-quality, neutral finish is also desired on the floor. Seamless terrazzo, smooth, matt epoxy, luxury vinyl tiles, contemporary stone or long pile carpets for a more luxurious feel. Those are just a handful of high-quality flooring options you can use to create a professional look that will appeal to your prospective tenant. Impress your tenants from the very first step they take into your office.
4. Avoid built-ins
Office design is all about efficiency and the demand for flexible spaces is higher than ever. Built-ins are expensive and will end up costing your tenants even more if and when they decide to remove them. More often than not, a company will prefer to match their built-ins to their own furniture.
5. Think beyond the reception desk
Flexibility is a recurring word in today’s workplace design. Functional, mixed-use reception areas that can double as break-out areas are growing in popularity. And what if you introduced a coffee shop in the reception area? Such an amenity will quickly become a marketing asset and will be a surefire way to enhance your revenue.
Asana's headquarters in San Francisco, by Geremia Design. The reception area features a bar. Credit: Cesar Rubio.
6. Be open to change
Your office reception should be adaptive and so should you. The more flexible you are, the harder your offer will be to resist. Expect tenants to ask for changes, expect them to dictate their requirements, expect them to be dissatisfied with one aspect or another. This isn’t personal, this is business. Easily satisfied tenants are as scarce as hen’s teeth, unless of course they’re easily satisfied with the very best.
So how can you make it an offer that is hard to turn down?
Don't rush to start refurbishing before you have a set idea of who you are refurbishing for. Opt for neutral tones and finishes, both on the walls and on the floor; bold and vibrant colours are great for office receptions but you would be playing the guessing game so don't yield to temptation! Keep your space flexible and be open to change yourself.
A good teacher, like a good entertainer first must hold his audience's attention, then he can teach his lesson, John Henrik Clarke